• Christoffer Englund

5 tips for creating and publishing great content on your website.

You are ready to start creating content for your website - awesome! Having a digital presence is more important than ever. Not only does it show your audience that you are up to date - it can also help them to find the solution to a question or problem that they might have.


Think about it. What is the first thing you do when you have a question? You Google it! How cool would it be if someone asked a question on Google and found the answer to it on your website? The amount of value that you can bring to people by posting relevant content is immense - and it will, if done right, bring more traffic to your website and lead to more sales.


Here are 5 tips and tricks that will help you create and publish better content.


Tip 1: Understand what type of content that best describes your product or service

What type of content best showcases your product or service? If you are a photographer you would want to showcase your work in your online portfolio. You would also want to describe your photos as thoroughly as possible as this will help people to find them on search engines. This is usually done by tagging your photos with a sentence or keywords that best describe the image. For example, I would tag this photo with words like "Jack Russel Terrier", "Small Dog", "Black and White", "Stockholm", "VANS", "Streetphoto", etc.


What if you are not a photographer? You have other ways of describing your product or service. You might want to showcase it through an informative and inspiring infomercial, an educational blog post or something as simple as having a FAQ (Frequently Asked Questions) on your website.


Tip 2: Post relevant content

This might sound like a no-brainer, but it always amazes me to see people post irrelevant content and on top of that, host outdated content. Sometimes I stumble across an article that talks about my problem just to realise that it is 5 years old and no longer relevant. I understand that it was posted 5 years ago, but in this case it would just be better to remove it and write a new one with updated information. This benefits the people seeking the answer to their question - meaning they will get a relevant answer. It is also important for SEO reasons since Google ranks relevant websites higher than outdated ones.


The same applies for news articles, videos and photos too. Do not post an article with a headline that does not match the rest of the article. This is just annoying and you are stealing people's time.


Tip 3: Post original content (and if you do not, ask for permission)

Posting content that you have created is great. If you have the skills to write, take photos or even shoot and edit video - come up with a topic, ideate around it and create something original. This will show that you know what you are talking about and it will build loyalty and trust amongst your audience.


If you do not have the time or skills to create and publish your own content, hire a freelancer to do it for you. A great website for hiring talented content creators is Fiverr. You can find some really amazing creators that will produce content for you for as little as five dollars.


If you still feel like not spending money there are many sites out there that offer free stock content. This type of content is great if you simply want something that people can rest their eyes on in-between sentences. However, if you want to be more detailed and descriptive, I would suggest you (or someone else) create content which is coherent to the content of your article or blog post. Some of my favourite sites for stock content is Unsplash and Pixabay.


If you ever want to use someone else's content without paying, make sure to ask them first. It is not allowed to use someone's stuff without permission and it could lead to legal issues.


Yikes!


Tip 4: Find the right keywords

The main reason to why people find you via search engines such as Google, is with the help of keywords. The same way that you tag your images, you would want to "tag" your articles and website-copy too. As mentioned above, the tags you use for photos can be used for articles as well. This in combination with using keywords in your website-copy makes for a yummy SEO recipe.


Keywords are words that are related to what you are writing about. So for example, I would use keywords like "Tips and tricks", "Content Creators" and "SEO" when writing this article. This will help Google list and rank your written content so that people can find it more easily.


You probably know a few keywords already but it is important to do some research too. What are people searching for within your field? What type of keywords do your competitors use? How difficult is it to rank for specific keywords? Something we will go deeper into in our next article, so stay tuned.


There are some useful tools out there to help you get started with your keyword research. Ubersuggest and Google Search Console are two free tools that will help you understand more about how keywords are used and which ones to look out for when writing your articles and blog posts. Other great ways to find keywords are researching your competitors. Which words do they use on their sites - and how often are they mentioned? You can also visit Wikipedia and search for the topic you want to write about. If you look through the text you will find certain words that are used more frequently and be able to spot a pattern. Forums are another great source for finding the right keywords. What are people talking about? Which questions are they asking? Which words are used?


Tip 5: Have fun whilst creating

I am going to finish this list off with the best tip of all time: Have fun! I know this is something that people like me are saying all the time - but how would people be able to enjoy your content if you are not enjoying it yourself?


Explore, find your style, dare to fail and try stuff out. It is the Internet we are talking about, it is a platform for everyone and it has room for trial and error.


Least you could do is enjoy the process.


Get in touch with Yadi Yada

Did you enjoy this article? Let us know your thoughts down below. And do not hesitate to contact us if you need help with creating content for your website or other digital channels.












Christoffer Englund

christoffer.englund@yadiyada.se



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